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Tata Steel Aashiyana Launch Video

From idea to impact, launched Tata Steel Aashiyanas new product with a 5-day turnaround animated film.

(SERVICES)

⁠Animation

(INDUSTRIES)

Manufacturing

About.

About.

Tata Steel launched Aashiyana 3.0, India’s first content-to-commerce homebuilding platform for Individual Home Builders. Inhouse Digital was brought in to create a launch film that could explain the platform clearly and drive interest fast.

Challenges.

Challenges.

Explaining a complex platform with 300+ plans, tools, and guides within an extremely tight 5-day turnaround, while navigating approval cycles and multiple stakeholders.

Solutions.

Solutions.

We executed a full end-to-end animated launch film script, voiceover, storyboard, design, and animation mapping the narrative to the 5 stages of homebuilding and simplifying complex features into an engaging, easy-to-follow story.

Impact.

Impact.

5 Days

5 Days

Full animated launch film executed

300+

300+

Successfully explained a platform with 300+ architecture plans, tools & guides

Complete Production Pipeline

Complete Production Pipeline

Script → VO → Storyboard → Design → Animation

MORE Works

Lets tell your Story next.

Lets tell your Story next.

Lets tell your Story next.