Tata Steel Aashiyana Launch Video
From idea to impact, launched Tata Steel Aashiyana’s new product with a 5-day turnaround animated film.
(SERVICES)
Animation
(INDUSTRIES)
Manufacturing
Tata Steel launched Aashiyana 3.0, India’s first content-to-commerce homebuilding platform for Individual Home Builders. Inhouse Digital was brought in to create a launch film that could explain the platform clearly and drive interest fast.
Explaining a complex platform with 300+ plans, tools, and guides within an extremely tight 5-day turnaround, while navigating approval cycles and multiple stakeholders.
We executed a full end-to-end animated launch film script, voiceover, storyboard, design, and animation mapping the narrative to the 5 stages of homebuilding and simplifying complex features into an engaging, easy-to-follow story.
Full animated launch film executed
Successfully explained a platform with 300+ architecture plans, tools & guides
Script → VO → Storyboard → Design → Animation
















































