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Gameathon 2.0

From campus buzz to nationwide play: a panIndia college program that scaled registrations 4.2x and unique college participation 6.4x during the T20 season

(CLIENT)

Federation of Indian Fantasy Sports

(SERVICES)

Performance Marketing

Social Media

(INDUSTRIES)

Technology

Media & Entertainment

About.

About.

Gamethon 2.0 is a nationwide fantasy cricket competition by FIFS, aligned with the Indian T20 League and supported by the Ministry of Information & Broadcasting. Inhouse Digital scaled it from a niche activation into a pan-India student movement across Tier 1, 2, and 3 cities.

Challenges.

Challenges.

Executing a national student campaign within IPL timelines, coordinating outreach, verification, and engagement across 900+ institutions while ensuring registrations converted into verified, active participation.

Solutions.

Solutions.

We built a hybrid outreach system combining on-ground trust-building with scalable digital workflows, multi-channel campus outreach, simplified registration funnels, structured follow-ups, and continuous engagement through sessions, content, and practice matches.

Impact.

Impact.

Gamethon 2.0 transformed campus outreach into a scalable model for engaging India's next generation of fantasy sports players through storytelling, strategy, and data-driven execution.

6.4x

6.4x

Growth

157 → 655

157 → 655

Captain registrations

19.5x

19.5x

Tier-3 Growth

MORE Works

Lets tell your Story next.

Lets tell your Story next.

Lets tell your Story next.