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Gameathon 2.0

From campus buzz to nationwide play: a panIndia college program that scaled registrations 4.2x and unique college participation 6.4x during the T20 season

(CLIENT)

Federation of Indian Fantasy Sports

(SERVICES)

Performance Marketing

Social Media

(INDUSTRIES)

Technology

Technology

Media & Entertainment

Media & Entertainment

About.

About.

Gamethon 2.0 is a nationwide fantasy cricket competition by FIFS, aligned with the Indian T20 League and supported by the Ministry of Information & Broadcasting. Inhouse Digital scaled it from a niche activation into a pan-India student movement across Tier 1, 2, and 3 cities.

Challenges.

Challenges.

Executing a national student campaign within IPL timelines, coordinating outreach, verification, and engagement across 900+ institutions while ensuring registrations converted into verified, active participation.

Solutions.

Solutions.

We built a hybrid outreach system combining on-ground trust-building with scalable digital workflows, multi-channel campus outreach, simplified registration funnels, structured follow-ups, and continuous engagement through sessions, content, and practice matches.

Impact.

Impact.

Gamethon 2.0 transformed campus outreach into a scalable model for engaging India's next generation of fantasy sports players through storytelling, strategy, and data-driven execution.

6.4x

6.4x

Growth

157 → 655

157 → 655

Captain registrations

19.5x

19.5x

Tier-3 Growth

Lets tell your Story next.

Lets tell your Story next.

Lets tell your Story next.