Web3 Digital Breakout
From Dubai to 500K+ organic views a one-week documentary that became Spheron’s “Nike moment.”
Spheron is a Web3 infrastructure company building decentralized compute for developers. Inhouse Digital created a documentary-led brand launch ahead of Spheron’s token release, capturing their journey, culture, and ambition during DEFCON week in Dubai.
Launching a token in a hyper-saturated Web3 cycle required cutting through noise without ads. The film had to feel authentic, culturally sharp, and move fast, while the brief evolved daily and trend windows were measured in hours.
We built a documentary-first content ecosystem, one core film supported by rapid short-form drops, shot and edited in real time. Operating on sub-24-hour cycles, we aligned storytelling with live moments, team energy, and peak trend timing.
Total organic views across 8+ content pieces
Content cycles for all short-form edits during trend peaks
