Foundational Build & Long-Term Ownership
We partnered with Stealth AI from day zero, acting as an extended founding arm to build the product, brand, and market presence from the ground up and sustain it over multiple stages of growth.
Stealth AI began as an early-stage idea with the ambition to become a serious, market-facing AI product. Over the course of ~2.5 years, we worked alongside the team to transform Stealth from a blank slate into a cohesive, mature product ecosystem.
This was not a short-term engagement or a typical agency relationship. Our role extended across product design, brand building, launches, and ongoing growth supporting Stealth through pivots, iterations, and scale.
We operated as the external design and growth arm, owning how the product looked, launched, and communicated at every stage of its evolution.
The primary challenge was building everything from zero. Product interface, brand identity, website, and market presence, while the product itself was evolving.
As an early-stage AI startup, Stealth went through multiple phases of refinement, positioning shifts, and launches. Maintaining consistency, trust, and momentum across these transitions required long-term ownership rather than project-based execution.
Another challenge was avoiding “AI hype.” The brand needed to communicate seriousness, credibility, and continuity not concepts or speculation while still supporting growth and community engagement over time.
We approached Stealth as a company-building exercise rather than a single deliverable.
Designed the core product UI/UX and evolved it alongside product development
Built Stealth’s visual identity from scratch, defining tone, design language, and consistency
Designed and iterated the website as the product and positioning matured
Led multiple launches with clear narratives, visuals, and rollout systems
Produced ongoing digital assets, product visuals, and campaign creatives
Supported community-facing content to maintain brand voice and engagement
By unifying product, brand, and growth under one creative system, we ensured Stealth presented itself as a credible, professional AI product at every stage from early launch to growth.
Our long-term involvement shaped how the company looked, launched, and communicated creating trust, continuity, and professionalism across its lifecycle.
of long-term creative and growth ownership
across product UI/UX, brand, website, launches, and community
