Atharv Ayurved
Crafting a custom branding and website for North India’s largest Ayurveda hospital.
(CLIENT)
Atharv Ayurved
(SERVICES)
Website Development
Atharv Ayurved is Haryana’s first NABH-accredited Ayurvedic hospital, known for its experienced doctors, traditional treatment methods, and a strong focus on holistic healing. With over 50+ years of combined clinical expertise, the team brings authentic Ayurveda practices together with modern standards of care. They offer specialised Ayurvedic treatments, therapy packages, yoga and naturopathy programs, and personalised healing plans all rooted in balancing the mind, body, and spirit.
Working with a niche Ayurvedic brand came with specific challenges. The treatments, therapies, and medical concepts are detailed and not easy to visualise. We had to understand Atharv’s background deeply their treatments, doctor philosophies, and patient workflow before designing anything.
Another challenge was shaping the brand identity in a way that didn’t feel outdated or overly “spiritual,” but instead conveyed trust, experience, and clinical excellence.
We approached by understanding the hospital visiting the site digitally, studying their treatments, doctors, and patient feedback. From this, we built a clear brand direction: warm, trustworthy, rooted in Ayurveda but presented in a modern, clean layout.
For the website, we created a structure that allowed patients to browse treatments easily, read detailed therapy information, and book appointments without confusion. The branding system was kept minimal and modern, avoiding clichés, and instead focusing on clarity, warmth, and authenticity.
The final outcome was a fully redesigned website and a fresh, well-defined brand identity. For Atharv, the new design helped present them as the leading Ayurvedic hospital in North India, matching the quality of their treatments and medical expertise.
