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Tangerine

Tangerine is India’s first bio-jewellery brand, transforming natural and recycled materials into premium, sustainable jewellery. Inhouse Digital partnered with the brand to drive growth, clarify positioning, and scale demand in a non-existent category.

(SERVICES)

Content Creation

Performance Marketing

(INDUSTRIES)

Fashion

FMCG/Retail

About.

About.

Tangerine is India’s first bio-jewellery brand, transforming natural and recycled materials into premium, sustainable jewellery. Inhouse Digital partnered with the brand to drive growth, clarify positioning, and scale demand in a non-existent category.

Challenges.

Challenges.

Bio-jewellery had almost zero market awareness, long purchase cycles, and premium pricing. The brand faced stagnant sales, unclear communication, and low demand despite a strong product and ethos.

Solutions.

Solutions.

We rebuilt Tangerine’s digital communication from the ground up educational content, category storytelling, and a clear value narrative then layered a structured performance marketing system with funnel design, creative testing, retargeting, and website optimisation.

Impact.

Impact.

The results were transformative. Tangerine went from a pre-engagement monthly sales average of ₹10,812 to ₹4,27,870 by April 2024, driven by clear communication and targeted performance marketing. Within just 16 months, the brand recorded 46× overall growth, scaling from near-zero revenue to ~₹1.5 lakh/month within the first quarter of our engagement.

46x

46x

Brand growth achieved in 16 months

₹10,812 → ₹4,27,870

₹10,812 → ₹4,27,870

Monthly revenue scaled

₹1.5 lakh/month

₹1.5 lakh/month

Run-rate within first 3 months of engagement

MORE Works

Let’s tell your Story next.

Let’s tell your Story next.

Let’s tell your Story next.

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