Core Engagement
We partnered with Open Game Protocol (OGP) as a long-term creative and narrative partner to educate, onboard, and activate the Web3 gaming ecosystem through culture-native, multi-format content.
Open Game Protocol is a protocol-level Web3 gaming infrastructure designed to enable open, interoperable, and scalable games. Communicating its value required more than a single launch or campaign it demanded sustained storytelling, education, and cultural relevance.
Our engagement focused on ongoing protocol communication, combining clarity, imagination, and ecosystem signaling. The objective was to help builders, developers, and the broader gaming community understand not just what OGP is, but why it matters.
This was full-spectrum protocol communication, not execution-only support.
The core challenge was explaining a complex infrastructure-layer protocol without overwhelming or disengaging the audience.
Different segments required different cognitive modes:
Builders needed technical clarity and system-level depth
Gamers and community members needed imagination, relatability, and cultural fluency
Balancing seriousness with playfulness while maintaining consistency across formats was critical. Another challenge was sustaining attention over long-form explainer content without it feeling like documentation.
We built a multi-format content system designed to meet the audience where they were.
Produced high-impact launch videos to position OGP as open, scalable, and builder-first
Created two distinct explainer formats:
Motion graphics–heavy explainers for technical clarity and system understanding
Gamified, narrative-led explainers that used gameplay metaphors to educate without losing engagement
Developed high-volume, culturally fluent memes to humanise the protocol, build community tone, and drive distribution
Created partnership announcement videos, including OGP × Jupiter, to signal ecosystem credibility and momentum
Each format carried the same core narrative, adapted to its context education, imagination, culture, or legitimacy.
OGP achieved stronger protocol visibility and clearer understanding across the Web3 gaming ecosystem. The combination of deep explainers, gamified storytelling, memes, and partnership content helped reinforce trust, improve comprehension of a complex system, and sustain community engagement over time.
across serious and playful formats
reinforcing ecosystem trust and credibility
