Full Brand Build & Campaign Execution
We built and launched Team Water as a complete brand and Web3 campaign around the Dollar Water Coin, operating under high public visibility and a social-impact–driven narrative.
Team Water was a campaign-led initiative designed to combine social impact with Web3 mechanics through the Dollar Water Coin. The objective was to create a credible, internet-native brand that could stand up to public scrutiny while aligning with a large creator-driven ecosystem.
This was not content support or a partial engagement. Our role was to build the brand from the ground up and execute the campaign end-to-end from identity and visuals to launch communication and community presence.
We operated as the full-stack creative and community team, responsible for how the campaign looked, sounded, and showed up publicly.
The primary challenge was launching a new Web3 campaign under high attention, where legitimacy, trust, and visual credibility were non-negotiable.
Team Water needed to balance:
Social impact sensitivity
Internet-native culture
Campaign virality
All while maintaining consistency across a high volume of content and ongoing community communication. Another challenge was operating in real time managing content, visuals, and public-facing channels simultaneously without fragmentation.
We approached Team Water as a complete campaign brand build.
Designed the Team Water brand identity from scratch, including logo, visual system, and overall look and feel
Branded the Dollar Water Coin, creating visual representations that felt approachable, trustworthy, and campaign-aligned
Produced high-volume video content, including launch, intro, outro, and promotional videos optimised for social-first distribution
Created posters, static graphics, and campaign visuals to maintain consistency at scale
Managed the campaign’s X (Twitter) presence, handling posting, tone, visuals, and community-facing communication
By owning both creative execution and community presence, we ensured the campaign moved fast without losing coherence or credibility.
Team Water launched with a complete, cohesive brand system and a strong visual presence across platforms. The campaign benefited from clear narrative alignment, consistent communication, and a scalable content pipeline that supported visibility, engagement, and participation under public scrutiny.
for a high-visibility campaign
for the Dollar Water Coin
