Basata

Turning strong community energy into a 15× revenue machine through performance-led brand building.

(YEAR)

2023

Live Website

About.

Basata is a women’s fashion brand blending global trends with local craftsmanship. Inhouse Digital partnered with the brand to rebuild its growth engine across performance marketing, website, and creative strategy.

Challenges.

Despite a loyal organic audience, Basata struggled with low conversions, high returns, and stagnant revenue (~₹1.2L/month). Strong engagement wasn’t translating into sustainable business growth.

Solutions.

We restructured the entire growth system, performance-first creatives, P&L-driven pricing, and a CRO-optimised website, turning brand engagement into high-intent traffic and repeatable conversions.

Impact.

15x

Revenue growth: ₹1.2L → ₹18.23L in 11 months

3.7x

Revenue jump in the very first month of performance marketing

101,312

Online store sessions at peak (high-intent traffic + conversion engine)

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