Basata
Turning strong community energy into a 15× revenue machine through performance-led brand building.


Basata is a women’s fashion brand blending global trends with local craftsmanship. Inhouse Digital partnered with the brand to rebuild its growth engine across performance marketing, website, and creative strategy.
Despite a loyal organic audience, Basata struggled with low conversions, high returns, and stagnant revenue. Strong engagement wasn’t translating into sustainable business growth.
We restructured the entire growth system, performance-first creatives, P&L-driven pricing, and a CRO-optimised website, turning brand engagement into high-intent traffic and repeatable conversions.
The results were transformative. In the very first month of performance marketing (June 2023), we achieved a 3.7x increase in gross sales from the pre-campaign average. This early success validated our strategic approach and gave the brand confidence to scale investment.
Revenue growth in 11 months
Revenue jump in the very first month of performance marketing
Online store sessions at peak (high-intent traffic + conversion engine)


































































