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Basata

Turning strong community energy into a 15× revenue machine through performance-led brand building.

(SERVICES)

Website Development

Performance Marketing

Content Creation

(INDUSTRIES)

Fashion

About.

About.

Basata is a women’s fashion brand blending global trends with local craftsmanship. Inhouse Digital partnered with the brand to rebuild its growth engine across performance marketing, website, and creative strategy.

Challenges.

Challenges.

Despite a loyal organic audience, Basata struggled with low conversions, high returns, and stagnant revenue. Strong engagement wasn’t translating into sustainable business growth.

Solutions.

Solutions.

We restructured the entire growth system, performance-first creatives, P&L-driven pricing, and a CRO-optimised website, turning brand engagement into high-intent traffic and repeatable conversions.

Impact.

Impact.

The results were transformative. In the very first month of performance marketing (June 2023), we achieved a 3.7x increase in gross sales from the pre-campaign average. This early success validated our strategic approach and gave the brand confidence to scale investment.

15x

15x

Revenue growth in 11 months

3.7x

3.7x

Revenue jump in the very first month of performance marketing

101,312

101,312

Online store sessions at peak (high-intent traffic + conversion engine)

MORE Works

Lets tell your Story next.

Lets tell your Story next.

Lets tell your Story next.