Core Ecosystem Visibility & Engagement
We partnered with ICM.run to establish its presence as a credible Web3 incubator and launchpad through culture-native content designed to drive visibility, trust, and early community engagement.
CM.run is a founder-led Web3 incubator and launchpad focused on shaping and launching early-stage projects. Entering a crowded ecosystem of similar platforms, the challenge was not visual aesthetics alone it was attention and legitimacy.
Our engagement focused on helping ICM.run show up as an active, builder-first ecosystem. The work centered around content that signaled momentum, cultural fluency, and credibility to founders, builders, and the wider Web3 community.
We operated as a growth-creative partner, tying every output directly to engagement and distribution.
The launchpad space is saturated, making it difficult for new platforms to stand out or earn trust.
ICM.run needed to balance two opposing forces:
Serious incubator credibility
Crypto-native culture and humor
Another challenge was ensuring the work created visible proof-of-work. Content had to live publicly, perform in feeds, and make the platform feel active, not theoretical or “coming soon.”
We executed a multi-format content system designed for traction.
Created promo videos that introduced ICM.run’s positioning and framed it as a living ecosystem rather than a static platform
Designed launch and social graphics to support announcements and establish credibility
Produced culturally fluent memes used as distribution vehicles to increase reach, shares, and community sentiment
All content was built to be shareable, screenshot-friendly, and timeline-native, ensuring it worked in real distribution environments, not just presentations.
ICM.run achieved strong early visibility and engagement across its public channels. The combination of credible visuals and culture-aware memes helped humanize the platform, increase participation, and position ICM.run as a launchpad that understands how Web3 communities actually operate. Public proof-of-work remains visible through ongoing engagement on official profiles.
combining seriousness and crypto-native humor
through live, engaged content




































































