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Serendipity Arts Festival AD Campaign

Executed a multi-artist, multi-location ad film for Serendipity Arts within a 24-hour production window.

(CLIENT)

Serendipity Arts Festival

(SERVICES)

⁠Video Production

Marketing Campaign

(INDUSTRIES)

Non Profit

Non Profit

About.

About.

The SAF Ad Campaign (2023) was conceived as a brand film capturing the creative spirit of Serendipity Arts. The campaign brought together over ten diverse artists in a single narrative, representing music, theatre, dance, visual arts, and craft.

Challenges.

Challenges.

24-hour turnaround window from idea to execution

  • Multiple locations spread across different parts of Goa

  • No pre-approved permissions (gorilla-style filming)

  • Coordinating 10+ artists with different availability

  • Managing makeup, styling, logistics, equipment transport, and on-ground movement in a single continuous shoot day

Despite all constraints, the team maintained high visual quality.

Solutions.

Solutions.

We executed the entire campaign end-to-end within 24 hours, including:

  • rapid pre-production

  • script finalization

  • logistics & crew assembly

  • location movement planning

  • full-day multi-location shoot

  • on-set direction

  • makeup & styling management

  • artist coordination

Impact.

Impact.

This allowed us to move swiftly, capture authentic artistic energy, and meet the 24-hour production deadline without compromising on visual quality.

24-hour production

24-hour production

Executed full ad campaign

10+ artists

10+ artists

across multiple disciplines for one integrated film

Lets tell your Story next.

Lets tell your Story next.

Lets tell your Story next.