Serendipity Arts Festival AD Campaign
Executed a multi-artist, multi-location ad film for Serendipity Arts within a 24-hour production window.
(CLIENT)
Serendipity Arts Festival
(SERVICES)
Video Production
Marketing Campaign
(INDUSTRIES)
Non Profit


The SAF Ad Campaign (2023) was conceived as a brand film capturing the creative spirit of Serendipity Arts. The campaign brought together over ten diverse artists in a single narrative, representing music, theatre, dance, visual arts, and craft.
24-hour turnaround window from idea to execution
Multiple locations spread across different parts of Goa
No pre-approved permissions (gorilla-style filming)
Coordinating 10+ artists with different availability
Managing makeup, styling, logistics, equipment transport, and on-ground movement in a single continuous shoot day
Despite all constraints, the team maintained high visual quality.
We executed the entire campaign end-to-end within 24 hours, including:
rapid pre-production
script finalization
logistics & crew assembly
location movement planning
full-day multi-location shoot
on-set direction
makeup & styling management
artist coordination
This allowed us to move swiftly, capture authentic artistic energy, and meet the 24-hour production deadline without compromising on visual quality.
Executed full ad campaign
across multiple disciplines for one integrated film




































































