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Xero Degrees

Creating a unified, high-impact visual identity for Xero Degrees through full-scale food photography optimized for Swiggy, Zomato, and digital-first discovery.

(CLIENT)

Xero Degrees

(SERVICES)

Photography

(INDUSTRIES)

Food and Beverage

Food and Beverage

About.

About.

Collaborating with Xero Degrees, one of India’s most popular restaurant chains, was a milestone project that blended food photography with brand storytelling. The objective was to capture their diverse menu while reflecting the youthful, vibrant energy that defines the brand.

Challenges.

Challenges.

Xero Degrees needed visuals that went beyond menu documentation images that could perform across delivery platforms, social media, and brand campaigns, while maintaining consistency at scale.

Solutions.

Solutions.

We focused on creating a cohesive visual language that balanced indulgence with authenticity. Each dish was styled and lit to highlight texture, freshness, and personality, ensuring the food looked as inviting on-screen as it does in-store. The shoot was planned to serve multiple use cases from high-impact marketing visuals to everyday digital assets.

Impact.

Impact.

The imagery helped strengthen Xero Degrees’ visual identity, making the brand instantly recognizable while enhancing its appeal across both digital and offline touchpoints.

Increase in Engagement on Social Platforms

30%

30%

Higher Click-Through Rate on Food Listings

Lets tell your Story next.

Lets tell your Story next.

Lets tell your Story next.